Exploring Hollywood Casino in Florida: A Comprehensive Guide


Intro
Hollywood Casino in Florida stands as a prominent landmark for those seeking excitement in the world of gaming. Not only does it offer a personal atmosphere for seasoned gamblers, but it also welcomes novices with open arms. The journey through this vibrant venue is akin to stepping into a bustling bazaar; every corner has something unique waiting to be discovered.
As visitors embark on their exploration, this comprehensive guide will shed light on game strategies, responsible gambling practices, entertainment options, and the savory dining experience available within the casino. Each aspect contributes to a holistic understanding of what makes Hollywood Casino a desirable destination for many.
Game Strategies
Understanding how to approach your game can be as essential as the games themselves.
Advanced Betting Techniques
To maximize potential winnings, players often leverage advanced strategies tailored to specific games. Whether it be blackjack, poker, or roulette, knowing how to read the game can be vital. For instance, in blackjack, using a strategy known as card counting can shift the odds in your favor. This technique involves tracking the cards that have been dealt to adjust your betting amount accordingly based on the likelihood of favorable cards remaining. However, keep in mind that casinos closely monitor such activities.
In poker, understanding opponent tendencies alongside honing your bluffing tactics can set a player apart in high-stakes games. Scenarios often arise where gauging fellow players is just as critical as managing one's own hand.
Beginner's Guide to Game Rules
Stepping into the world of gaming might feel stressful, yet it doesn't have to be. A solid understanding of the rules is the cornerstone of a successful outing.
- Blackjack: The goal here is to beat the dealer without going over 21. Players are dealt two cards and may choose to 'hit' for additional cards or 'stand' to keep their total.
- Roulette: Here, players placed bets on where a bouncing ball will land on a spinning wheel, either by numbers or color.
- Slots: These machines are simple; just spin and hope to line up matching symbols!
This brief overview provides just a glimpse. Familiarizing oneself with the rules not only enhances the gaming experience but also allows for more informed decision-making at the tables.
Responsible Gambling
While the allure of winning can be strong, it is crucial to approach gaming responsibly.
Understanding Gambling Addiction
Gambling addiction remains a pressing issue for many, often manifesting as an inability to stick to limits or frequently chasing losses. Recognizing the signs—such as neglecting responsibilities or using funds allocated for necessities—can be the first step toward making necessary adjustments. Awareness and education can go a long way in preventing a fun pastime from turning into a burden.
Tips for Setting Betting Limits
Before stepping foot in the casino, consider outlining personal betting limits. Here are some practical tips to help you manage your gaming budget:
- Set a Daily Limit: Decide in advance how much you're willing to spend.
- Use Cash Only: Leaving the credit cards at home can help to avoid overspending.
- Take Breaks: Stepping away from the gaming activity can lend clarity and prevent impulsive decisions.
By taking these steps, enthusiasts can still enjoy what Hollywood Casino has to offer without the fear of losing control.
"Gambling is not about money; it's about managing your fun and keeping it as a pleasurable experience."
In this guide, we've set the groundwork for understanding Hollywood Casino. Whether you're eyeing that high-stakes poker table or tempted by the slot machines, being informed enables smarter choices and richer experiences.
Preface to Hollywood Casino
Hollywood Casino in Florida stands as a vibrant reflection of the state's gaming culture, representing not just a place to wager but a unique social hub where entertainment and leisure intertwine. Understanding this establishment is crucial for anyone looking to navigate the gaming landscape, whether as a player, a visitor, or a local resident. The casino offers a blend of thrilling activities and diverse experiences, making it a cornerstone of both recreational and economic activities in the region.
Historical Context of the Casino
The origins of Hollywood Casino date back several decades when the state of Florida began to loosen its gaming laws. Initially, the area was known for its beaches and sunshine, but the introduction of casinos shifted the profile significantly. Hollywood Casino became a notable player in this evolving landscape.
In 1996, with the advent of riverboat casinos, Hollywood Casino launched a new chapter, drawing not only die-hard gamblers but also curious tourists. Throughout its history, the casino has seen various expansions and renovations that reflect changes in gaming trends and customer preferences. This historical backdrop provides context for today’s rich offerings, illustrating how the casino has adapted to meet the desires of its patrons. The legacy is more than just gaming; it's about the community’s growth and the evolving nature of entertainment.
Location and Accessibility
Nestled in the heart of Hollywood, Florida, this casino is positioned strategically near major highways and the scenic intracoastal waterways, making it easily accessible for both locals and travelers. Its geographical advantages are paramount for attracting visitors, as it’s simply a stone's throw from the bustle of Fort Lauderdale and just a short drive from Miami.
Accessing Hollywood Casino involves a variety of transportation options. Those who prefer driving will find ample parking facilities, ensuring convenience for those who opt to drive. Public transportation also serves the area well, with options like buses and shuttles connecting it efficiently to surrounding neighborhoods and cities. Visitors can confidently plan their trips knowing that reaching the casino won’t be a hassle.
In summary, the blend of historical significance and strategic location underscores Hollywood Casino’s role in Florida's gaming industry. Whether you're an aficionado of the slots or merely seeking to explore an entertainment venue, understanding its past and present adds depth to the experience. This knowledge invites you, the reader, to appreciate the casino not just as a place for games but as a vital part of the local culture.
Understanding the Gaming Options
Gambling enthusiasts often find themselves drawn to the vast array of options available at a casino. Understanding these gaming options is crucial, as it not only shapes the overall experience but also impacts your chances of success. At Hollywood Casino, different types of games cater to various preferences and skill levels. From slot machines to table games, knowing what’s in store can enhance your visit, ensuring that whether you're a novice or seasoned pro, you're equipped to make the most of the environment around you.


Slot Machines
Variety of Games
The slot machines at Hollywood Casino are a true treasure trove for players. They come in various themes, styles, and payout structures. This variety makes the gaming floor appealing, allowing visitors to find their preferred style of play. Whether you’re lured in by the flashing lights of a classic fruit machine or prefer the intricate narratives of modern video slots, the options deliver something for every taste.
One standout feature in this variety is the progressive slots. These machines pool a portion of each bet into a larger jackpot that grows until a lucky player hits the big one. For those chasing excitement, nothing quite compares to the anticipation built into watching that jackpot climb. However, it’s important to know that these machines often have a lower payout percentage compared to regular slots. So, while they offer the chance for life-changing wins, the odds may not be in your favor every time.
Strategy for Playing Slots
When it comes to the strategy for playing slots, the old adage “know your machine” rings true. Each type of slot may have different rules and payout structures, which can significantly affect your gameplay. It's wise to pay attention to the return to player (RTP) percentages. Machines with a higher RTP can offer better long-term payouts.
Additionally, many players adopt a strategy where they limit their bankroll for the slots. This approach ensures that they can enjoy the game without overspending. Choosing machines with lower denominations can stretch your sessions, providing more entertainment for your dollar. Remember, though, there’s no foolproof method for winning at slots; they are still games of chance.
Table Games
Popular Table Games Offered
Hollywood Casino features a dynamic selection of table games that draw both experienced players and those new to the casino scene. Popular offerings include classics like blackjack, roulette, and craps. Each of these games has its unique charm and strategy involved.
Most players gravitate towards blackjack for its blend of strategy and chance, as the goal is relatively straightforward: beat the dealer without exceeding 21. Those who appreciate risk may be drawn to the suspense of roulette, where the thrill lies in where the ball will land, adding an element of luck that many find irresistible. However, for those who prefer a more social experience, craps may be the perfect choice with its lively atmosphere.
The unique feature of table games is the face-to-face interaction with dealers and fellow players. This social aspect can elevate the gaming experience beyond that of solitary machines. However, unlike slots, table games generally require a certain understanding of rules and strategies, which could present a learning curve for beginners.
Game Rules and Strategies
Understanding the rules and strategies pertinent to each table game can be meaningful for new players. For example, in blackjack, knowing when to hit or stand can change the outcome of a hand, while in craps, familiarizing oneself with the numerous betting options can maximize fun and potentially profit.
Having a grasp of basic strategies can enhance one’s gameplay. For instance, in blackjack, utilizing basic strategy charts can significantly lower the house edge. However, while the strategies exist, it’s also essential to remain adaptable. The fluid nature of table games often means that experienced players can modify their approaches based on the dynamic of the table.
Poker Rooms
Types of Poker Games
The poker rooms at Hollywood Casino stand out from the rest with a variety of poker games to suit all skill levels. You can find everything from Texas Hold'em to Omaha and Seven Card Stud. The strategic elements in poker attract players who relish not only luck but also skill and psychology.
The main attraction of these poker games is the tournaments they host. Tournaments often draw crowds, and the rising stakes can make for an exhilarating competition. The challenge lies not just in the cards dealt but also in reading opponents, which can shift the game’s outcome significantly. The downside? It requires a solid understanding of poker strategies and rules, not to mention a certain comfort with risk.
Tournaments and Events
Tournaments and special events shape the poker culture at Hollywood Casino. Regular tournaments can provide serious cash prizes and draw a diverse crowd, creating an engaging atmosphere. Players looking to showcase their skills or learn from others often find these events stimulating.
While participating, one key feature to consider is the structure of the tournaments, which can range from freezeout formats to rebuys. Each format has its distinct characteristics and can cater to varying levels of experience and risk tolerance. While these events can be an excellent opportunity for exposure and potential winnings, they often require players to have a keen understanding of game dynamics and timing.
Through understanding the gaming options at the Hollywood Casino, visitors can not only navigate the casino floor with confidence but also improve their overall experience. The insights about the types of games and strategies empower guests to take part in the vibrant gaming culture and maximize their time spent at the casino.
Entertainment and Events
The significance of entertainment and events at Hollywood Casino cannot be overstated. They serve as the pulse of the casino, attracting visitors beyond just gaming. While the slot machines and poker tables draw in the crowd, it’s the lively entertainment scene that keeps them around, ensuring they have a complete and unforgettable experience. This section will explore the various offerings that complement the gaming opportunities, emphasizing their contributions to the atmosphere and the overall appeal of the venue.
Live Music and Performances
When it comes to entertainment, live music and performances play a crucial role. The casino regularly hosts various artists and bands, offering everything from jazz to rock and even some local acts that keep the energy high. This aspect creates a vibrant, lively environment that makes guests feel more engaged.
- Benefits of Live Performances:
- They enhance the social atmosphere. Guests mingle and enjoy the performance, fostering a sense of community.
- Live shows offer diversity in entertainment, appealing to a broad audience.
- High-quality performances can be an added incentive for visitors to spend more time on the premises.
Having a calendar filled with a variety of shows allows Hollywood Casino to cater to different tastes, drawing in not just gamblers but also music lovers and casual visitors.
Special Events and Promotions
Hollywood Casino is also known for its special events and promotions. These events provide unique opportunities for both entertainment and enhanced gaming experiences. Whether it's a themed night or a seasonal festival, the casino utilizes these occasions to engage guests actively.
- Types of Events:
- Holiday Celebrations: Special decor and entertainment during holidays.
- Themed Nights: Events focusing on particular themes, such as '80s Night or Tropical Luau.
- Promotional Tournaments: Exciting competitions that combine gaming with entertainment.


These events create buzz and excitement, increasing attendance and adding value to what guests can experience. It's essential to keep an eye on their schedule to maximize your visit.
Celebrity Appearances
Celebrity appearances can add a special sprinkle to the Hollywood Casino experience. When stars hit the stage or make guest appearances, it stirs interest and excitement among attendees. This aspect not only boosts the casino's profile but also attracts media attention, highlighting its status as a premier destination for gaming and entertainment.
- Why Celebrity Appearances Matter:
- Star Power: Attracts larger crowds, enhancing the overall visitor experience.
- Increased Branding: Helps cement Hollywood Casino as a top-tier entertainment venue.
- Fan Interactions: Create unforgettable memories for fans, encouraging them to return.
"Celebrity moments at the casino can turn an ordinary evening into an extraordinary experience, sometimes leading to unexpected encounters that guests cherish for a lifetime."
Overall, the essence of entertainment and events at Hollywood Casino is pivotal in shaping a unique visitor experience. By integrating various offerings like live music, special events, and celebrity appearances, the casino successfully maintains its allure for diverse visitor segments, ensuring there's always something happening to enhance the gaming experience.
Dining Experience at Hollywood Casino
Dining at Hollywood Casino transcends mere sustenance; it serves as a vital part of the whole casino experience. Many visitors associate the thrill of gambling with the enjoyment of quality food, transforming an average outing into a memorable escapade. The culinary offerings here cater to a range of tastes—whether you are looking for an upscale meal or a casual bite. Each dining option is carefully curated to align with the energy and vibrancy of the casino, ensuring that guests can fuel their gaming endeavors with appetizing meals.
Fine Dining Options
Hollywood Casino prides itself on presenting a selection of fine dining establishments that feature an array of flavors. Guests can find themselves savoring exquisite dishes crafted by top-tier chefs, where the ambiance complements the culinary experience.
One standout option is The Reserve, which captures the essence of contemporary American cuisine with a focus on local ingredients. Diners might indulge in perfectly cooked steaks or seafood specialties, accompanied by a well-curated wine list that can elevate any meal. Additionally, attentive service enhances the overall experience, providing a level of sophistication and personalization that transforms dining into a special occasion.
Moreover, the seasonal specials often reflect local influences, tying the dining experience back to Florida’s fresh produce and seafood. Patrons discussing their experiences often highlight the ambiance—a blend of elegance and a relaxed atmosphere allowing for meaningful discussions over dinner.
Casual Dining and Buffets
For those seeking a more laid-back option, Hollywood Casino offers various casual dining spots that will not disappoint. The Casino Café serves up comfort food in a vibrant setting, where energetic chatter adds to the lively atmosphere. Guests can choose from hearty burgers, crunchy salads, and wood-fired pizzas, aiming to cater to everyone’s cravings.
Another popular option is the Buffet, which showcases a smorgasbord of international cuisine. Diners can explore an abundance of choices—from Asian stir-fries to traditional American barbecue. The buffet not only provides variety but also flexibility in dining, appealing to groups and families who may have diverse tastes. With an ever-changing menu, patrons are encouraged to visit multiple times for a fresh experience each time.
Bar and Lounge Offerings
Hollywood Casino’s selection of bars and lounges provides an ideal retreat for guests to unwind after a gaming session or enjoy a casual meet-up. The Lounge 21, for instance, mixes an inviting atmosphere with expertly crafted cocktails that draw in casual drinkers and connoisseurs alike. The bartenders, skilled in their craft, often take the opportunity to recommend pairings with various tapas options available.
This section of the casino becomes a hub for social interaction and entertainment, often featuring live music or themed nights that keep the energy high. Patrons find satisfaction not only in the drinks but also in the overall vibe—the perfect place to share stories or strategize the next gaming move.
To sum it up, the dining experience at Hollywood Casino is not just about food. It's about the ambiance, the variety, and the opportunity to celebrate life's little pleasures—all while still being part of the exhilarating casino environment.
Responsible Gaming Practices
Responsible gaming is not just a buzzword; it’s a fundamental pillar within the casino industry, particularly at Hollywood Casino in Florida. With a myriad of gaming options that can draw in both seasoned gamblers and wide-eyed novices, understanding these practices ensures a healthy relationship with gaming while maximizing enjoyment. This section delves into what responsible gaming embodies, its significant components, and why it matters for all patrons.
Understanding Responsible Gaming
Responsible gaming encompasses various principles intended to safeguard players from potential harms associated with gambling activities. It's about ensuring that gaming remains an entertaining aspect of leisure rather than a damaging pursuit.
Some key elements include:
- Self-awareness: Players must be mindful of their gambling habits. Recognizing when playtime stretches too long or when financial losses begin to mount is crucial.
- Setting Limits: Establishing both time and monetary limits prior to engaging in games can prevent excessive behavior. This means deciding ahead how much you’re willing to wager or how long you’ll spend inside the casino.
- Educating Yourself: Knowledge is power. Familiarize yourself with the odds, game rules, and the nature of probability in gaming. This understanding helps manage expectations realistically.
Moreover, many venues, including Hollywood Casino, actively promote responsible messaging in their establishments. Displaying tips and guidelines throughout the casino can help nurture a safe gaming environment.
Support Systems Available
Hollywood Casino recognizes the importance of providing support systems for patrons. These mechanisms are designed to assist players who might be struggling with their gaming habits or seeking help.
Well-established resources include:
- Counseling Services: Professional support is available, often free of charge, through collaborations with local mental health organizations. These services can range from individual counselling to group sessions, designed to provide an emotional outlet and coping strategies for those affected.
- Hotlines: Dedicated phone lines are accessible where individuals can seek immediate advice and support. Services may be anonymous to encourage those reluctant to express concerns face-to-face.
- Self-exclusion Programs: Players can voluntarily choose to exclude themselves from the gaming environment for specified periods, allowing time to reconsider their gaming habits. This option is readily promoted at Hollywood Casino, emphasizing their commitment to responsible gaming.
- Information on Signs of Problem Gambling: Educational materials highlight common indicators of gambling-related issues, encouraging individuals to recognize personal challenges early on.
"It's easier to steer the ship when you know the currents. Education on responsible gaming equips players to navigate the waters safely."
Ultimately, responsible gaming practices serve not only as protective measures for players but also enhance the overall integrity of the casino environment. By fostering an atmosphere that emphasizes awareness and care, Hollywood Casino stands as a model for promoting a healthy gaming culture.


Impact of Hollywood Casino on the Local Community
The influence of Hollywood Casino stretches far beyond its gaming floors and dining establishments. This venue serves as a pillar in its community, creating ripples that affect the local economy and culture in multiple ways. Understanding the impact of this casino helps unpack not only its economic significance but also the interplay between entertainment, tourism, and community development. The subsequent sections explore various aspects of this casino's role in shaping the local environment and culture.
Economic Contributions
Job Creation
Job creation is a notable benefit derived from Hollywood Casino's operations. This casino is more than just a hub for gaming and entertainment; it’s also a significant employer in the area. The facility generates a myriad of jobs, from positions directly on the casino floor to various support roles. People in the community find employment in areas such as customer service, security, maintenance, and hospitality.
The key characteristic of job creation here is its diversity. The casino doesn't just hire for one type of role, which helps accommodate a wide range of skills and experiences. This inclusivity makes it a popular choice for job seekers of all backgrounds. What's more, the jobs often come with benefits such as healthcare and retirement plans, adding to the allure of working in this environment.
One unique feature of job creation at Hollywood Casino is its focus on training and development. By offering training programs, the casino invests in its employees, ensuring they grow their skills and advance in their careers. In this sense, it provides not just jobs, but also opportunities for personal growth and job satisfaction.
However, there can be challenges too. The hospitality and service industry often comes with irregular hours, and this aspect can be a disadvantage for some. Nevertheless, for many, the benefits outweigh the drawbacks, making the casino a beneficial employer in the region.
Tourism Boost
Tourism is another critical aspect of Hollywood Casino's contribution to the local community. The establishment attracts visitors from across Florida and beyond, eager to experience its vibrant gaming and entertainment offerings. Tourism boost refers to the influx of guests and how that positively impacts local businesses and infrastructure.
The key characteristic of this boost is its ripple effect. Tourists who visit the casino often explore nearby restaurants, shops, and attractions, resulting in increased business for local establishments. The casino acts as an anchor, drawing in guests who contribute to the region's economic vitality.
One unique feature of the tourism boost is the seasonality of attendance. Certain periods, like holidays and special events, see a spike in visitors. The casino capitalizes on this by hosting tournaments and promotions, making it even more appealing during busy seasons.
On the flip side, the increase in tourism can strain local resources, including traffic and accommodations. However, initiatives often arise to address these issues, ensuring that both locals and visitors find value in the casino's presence.
Cultural Significance
Hollywood Casino is a cultural landmark that reflects the social fabric of the area. It’s not just about gaming; it's a space where people gather, celebrate milestones, and create memories. The casino promotes local artists and musicians, often featuring performances that highlight regional talent. By doing this, it weaves itself into the community’s identity.
The cultural significance of this venue also extends to its role in fostering relationships among residents and visitors. Whether it's through gaming, events, or shared experiences at the dining establishments, Hollywood Casino fosters a sense of community. It provides a platform where diverse groups can come together, reinforcing social bonds and creating cultural exchanges.
In summary, Hollywood Casino plays a multifaceted role in the local community. Through job creation and tourism boosts, it contributes significantly to the economic landscape while enhancing cultural experiences. Navigating these aspects ensures that the casino is more than just a place to gamble; it’s a cornerstone of local life.
Future Trends in Casino Gaming
As we peer into the horizon of gaming, it becomes increasingly apparent that the landscape of casino gaming is evolving at a rapid pace. These changes are not just about the way games are played but also how they integrate into everyday life. For enthusiasts visiting Hollywood Casino, understanding these trends can significantly enhance the overall experience. With both technological advancements and regulatory shifts reshaping what players can expect, let’s break down these juicy bits.
Technological Advancements
Technology is the backbone of change within the casino industry. From cutting-edge gaming machines to mobile applications, the gaming experience is being redefined. Here are some noteworthy advancements:
- Mobile Gaming: The ability to gamble from a mobile device has skyrocketed. This trend offers flexibility for players who prefer playing at their convenience instead of being tied to a gaming table or slot in the casino.
- Virtual Reality: Imagine stepping into a virtual casino where every slot machine and card table is at your fingertips without leaving your home. VR is not just a distant dream; it’s becoming a reality for many casinos as they look to offer immersive experiences.
- Artificial Intelligence: AI is becoming increasingly integrated into game design and customer service. It helps improve personalization, tailoring promotions and gaming options based on player preferences. This enhances the player's overall experience while also streamlining operations for the casino.
- Cryptocurrency: Digital currencies are making their way into gaming, providing a safer and often more anonymous method for transactions. The rise of cryptocurrency in gambling environments is something to keep an eye on if you’re visiting Hollywood Casino.
"Innovation is key to remaining competitive in the casino industry; if you’re not moving forward, you might just be moving backward."
Regulatory Changes Impact
Navigating the casino environment is not just about the games; it’s heavily influenced by the regulations governing the industry. These changes can affect everything from what games you can play to the tax implications for players. It’s crucial for both seasoned gamblers and novices to stay informed about these shifts:
- Changes in Legal Framework: As states adjust their stance on gaming, particularly online and mobile betting, new opportunities and challenges arise. For instance, as more states pursue legalization, players may find themselves with more options than ever.
- Enhanced Consumer Protection: Regulations are also tightening around responsible gaming practices. This includes measures aimed at ensuring players are not overspending. Casinos may implement tools to help players monitor their spending, which is a great step towards promoting responsible gambling.
- Tax Compliance: Tax laws impacting casino winnings are continually evolving. It’s vitally important for individuals to understand their tax obligations regarding gambling winnings. Being aware of these nuances can save you from a nasty surprise come tax season.
- Impact of International Policies: With casinos sometimes positioning themselves in a global marketplace, international relations and trade policies can impact regulations, creating a ripple effect down to local casinos like Hollywood Casino.
Understanding and adapting to these trends allows gamblers and casino enthusiasts alike to make more informed decisions and navigate this ever-changing environment. By staying ahead, visitors will likely find more enjoyment and less frustration in their gaming experiences.
Culmination
The concluding section of this guide plays a pivotal role in encapsulating the multifaceted experience offered by Hollywood Casino in Florida. It serves as a capstone to the detailed discussions throughout the article, summarizing the diverse elements that make this venue stand out. The focus isn't merely on reinforcing the information shared but also on providing a broader perspective on the casino’s significance in the gaming world.
Summary of Key Insights
In reviewing the guide, several key insights emerge:
- Historical Context: Understanding the rich history of Hollywood Casino enhances appreciation for its current offerings.
- Diverse Gaming Options: With a mix of slot machines, table games, and poker, the casino caters to varied tastes and skill levels.
- Entertainment and Dining: Beyond gambling, the establishment features a vibrant entertainment scene alongside a range of dining choices that appeal to different preferences.
- Responsible Gaming: Emphasizing the importance of responsible gaming practices ensures that visitors can enjoy themselves while also prioritizing safety and wellbeing.
- Economic Impact: The casino's contributions to the local economy reflect its significance within the community, making it a vital player beyond the gaming tables.
Final Thoughts on Visiting Hollywood Casino
As you plan your visit to Hollywood Casino, consider the numerous possibilities that await you. This isn't just a place to gamble; it's an all-encompassing experience that includes lively entertainment, exquisite dining, and a community atmosphere. Navigating the various gaming options might seem daunting at first, but the insights and strategies provided herein can equip you for a rewarding experience.
In essence, whether you’re an avid gambler or a curious visitor trying your luck, Hollywood Casino is bound to offer moments of enjoyment, excitement, and more.
"In the game of life, as in the casino, a little knowledge goes a long way."
Make the most of your time there, connect with fellow enthusiasts, and embrace the thrill that this iconic establishment has to offer. Ultimately, being informed and prepared will enhance your journey at Hollywood Casino, making it worthwhile.